You’re a new coach with a million ideas about how you are going to change the world. You’re an established coach looking to broaden your client base. The pandemic has changed your values and you realize you want to go global, becoming larger than just a Facebook page. No matter which of these describes you, a marketing plan for your coaching business is a MUST!
Where do you start? You know you want to attract clients, but there are an infinite number of ways to market yourself. Which will be most successful? Here are the 4 most important steps in giving your business the boost it needs. BONUS…they are all FREE!
1. Set up a website with a blog.
This is your very first step! You need a webpage to send potential clients to. A place where they can learn about you, see what you have to offer, and connect with you. This will enable potential clients to determine if you are good fit for what they are looking for. But, how will people find your website? A google search, of course! The blog on your website will generate key words that will pull your website when someone searches. Don’t feel overwhelmed by a blog. There are millions of things you can write or hire someone to write about. A great first post is the story about how you found your way into becoming a life changer!
2. Create social media pages.
Everyone is attached to their phones these days. People are spending countless hours on social media platforms. Your business needs to be there! Create an account on all the major social media platforms. (Facebook, Instagram, TikTok, LinkedIn, etc.) Once you have created accounts on these platforms, you can share with the world your website, your goings-on, what inspires you…anything that relates to marketing yourself to your potential clients.
Send an email to everyone in your address book letting them know what you are up to. You can tell them about your website, ask them to like and follow your social media pages, and ask them to contact you with questions. You can even add a free appointment scheduler in your signature line to allow people to set up a meeting to discuss your endeavors. Sending an email brings you to the forefront in people’s minds and allows you to re-connect with them.
4. Create a FREE profile on LifeChangers.Info.
One of the best and easiest ways to market yourself is by creating a FREE profile on LifeChangers.Info. LifeChangers is an online directory that was founded with the purpose of helping specialists build their client base. Within a few minutes, you can have your profile completed and become a searchable member of their site. As potential clients look for their life changer, they will be matched directly with you!
Taking advantage of these 4 marketing tools will help launch you into growth! Best of luck, and remember, you’re a Rock Star!